January
27
Producing 3D content is still challenging
China has recently announced the launch on an experimental basis, its first 3D TV channel. Operated by China Central Television (CCTV) and five local stations, the channel will be nearly five hours of daily programming in 3D. In Japan, South Korea and India, similar initiatives have been announced. The same occurs in the United States and other countries of Asia. Despite these movements, the supply of 3D content is still scarce, one of the factors limiting the adoption of technology by the public, experts say.
Worldwide, there are currently 40 stations enabled to transmit 3D content, but there is enough production to fill the bars 24 hours a day, says José Dias, director of engineering multimedia Globo. "The post-production requires more investment and more time to be finalized," he explains.
In Brazil, another factor that inhibits the production is the lack of a transmission standard for 3D broadcast TV. "Today, 3D may be transmitted by cable or satellite," says Dias. The Globe did in 2011 test transmissions of Carnival, displayed in special rooms in Rio de Janeiro, and recordings of the novel "Living Life". The network studied broadcast the 2014 World Cup games in 3D. "By then the technology will be more consolidated and less expensive, and most TVs will be able to receive the 3D signal," he says. Discovery and ESPN test the 3D technology in the country. Network TV also transmits this format.
The lack of programming is indicated by TV manufacturers as one of the factors that hinder sales of the device. Rafael Cintra, senior manager of the line of TVs, audio and video from Samsung says that even the supply of videos is scarce: since 2010, 38 titles were released on Blu-ray in the country. The manufacturer has made arrangements with overseas studios to expand the supply of a dedicated channel, which currently has 50 titles. "In 2012, the expectation is to double that offer," he says.
LG chose to include on their TV systems that convert 2D content in 3D format. "The integration of 3D-enabled Internet users to purchase content online on demand, which helped the sales of devices," said Fernanda Summa, manager of LG televisions.
Source: Value
